Whataburger
Situation: The hamburger chain was celebrating it’s 50th year in business and wanted to do some ads that got that message across. The budget was nearly non-existent and the client wanted to see something in short order. Sometimes these kinds of jobs turn out to be the most rewarding. Solution: Whataburger is family owned and we knew that it’s founder, the late Harmon Dobson, had taken numerous photos of his different restaurants and employees over the years so we dug into those to create a look for our ads. Of the three ads we produced one was a nod to the founders tenacity and will to succeed, another highlighted the fact that the Texas icon is open 24-7, 365 days a year and the last one pointed out that loyal customers come from all over Texas to dine at a Whataburger. Yes, there is an Athens, TX. We developed the “Since 1950” graphic by borrowing from the order pads once used by the counter help.